Researches pertaining all the phases of the value creation:
With citizens/consumers
- Market analyses aimed at highlighting new needs
- Market segmentation based both on demographic and sociocultural parameters
- Concept, product, communication, naming tests
- Price evaluation
- Evaluations of market potentials
- Brand check-ups
- Innovation processes
- Customer satisfaction
- Mystery shopper
Within companies
Conduction of groups with people from client side in order to identify and enhance the creative capital of the company
- Motivational screening
- Sharing and codifying mission, vision and company identity
Sectors of competence
We operate in all the main product categories, combining single specializations with the advantage of an all-embracing standpoint.
- Insurances, finance
- Energy, environment
- Infrastructures, mobility
- Technology, communication, media, advertising
- Public administration
- Health, nutrition, wellbeing, beauty